When
you give a presentation, it is important to remember the whole package, and
that means how you present yourself as well as how you present the material.
It
is not good to spend hours and hours preparing a wonderful presentation and
neglect the effect of your own appearance.
Whether
you like it or not, people make judgements about you based on your appearance.
The Importance of Expectations
When
you stand up to give a presentation, the audience already has certain
expectations about how you will behave, and what you will say.
These expectations may be
based on the event, the marketing, their knowledge of you, or their previous
experience more generally.
Expectations may also be based
on societal norms, such as business people are expected to wear suits.
You
don’t have to match people’s expectations, of course, but you do need to be
aware that, if you don’t, they are going to have to spend time processing that
difference. This mismatch will take some of their concentration away from your
message.
You
also need to be aware that people can only take so much discomfort.
A
mismatch between expectations and reality can even lead to a situation called cognitive
dissonance, where individuals come into contact with something — whether idea,
person, or belief — that causes them to question their own internal beliefs and
values.
This
can be very uncomfortable, and the normal reaction is to try to avoid it. In a
presentation situation, that's going to mean either leaving or just not
listening, neither of which is ideal.
This
is particularly important if you want to say something that your audience will
find difficult to hear.
Aspects of Personal Presentation
Your
personal presentation includes:
·
Clothes;
·
Accessories, which in this context
means anything that you’re carrying or wearing, including your notes, although
it also includes luggage, bags, phones, jewellery, watches, and scarves;
·
Body language; and
·
Voice.
Your clothes are
probably the most obvious aspect of personal presentation.
In deciding what to wear, there are several things to consider:
In deciding what to wear, there are several things to consider:
What
does the audience expect?
It’s
not actually as simple as ‘wear a business suit’, because this may not always
be appropriate.
It
does depend what your audience is expecting. On some occasions, or in some
industries, smart casual may be much more appropriate. If you’re not sure, ask
the organisers about the dress code. You can also ask someone who has been to
the event before, or have a look online.
If
it’s a regular event, there will almost certainly be photographs of previous
occasions and you can see what other people have worn.
Within
the audience’s expectations, what will make you feel comfortable?
You will present best if you are fairly relaxed, so you need to find a balance between the audience’s expectations, and feeling comfortable.
For example, you
may have a particular suit that you think makes you look good. For women, it’s
also worth thinking about shoes: you’re going to have to stand for the duration
of the session, so make sure that you can do that.
If you’re not used
to heels, don’t wear them.
Your accessories
should be consistent with your clothes.
That doesn’t mean
that your bag needs to be the same colour as your jacket. However, if
you’re wearing a suit, your notes should be in a briefcase or smart bag, and
you’re not carrying a backpack or plastic carrier bag. Again, it’s about not
distracting your audience from your message.
Likewise, your
notes should be part of your thinking. Producing a dog-eared sheaf of paper is
not going to help you project a good image. Papers tend to flap about, whereas
cue cards can be held on your hand, which is why it is worth considering using
cue cards, or even memorising most of what you’re going to say and using your
visual aids as cues.
5 Tips for Giving Really Amazing Presentations
Some
people live for making presentations; others consider it their worse
nightmare. It could be five people in a boardroom or 500 in the
audience, but if you are the presenter the spotlight is on you. You'll either
be the hero or the goat.
No
need to panic. Here are five ways to help make your presentation astounding and
enjoy the opportunity to bask in the limelight.
1. Give it Focus
No
one is impressed by a presentation that rambles. Rambling happens when the
speaker is both self-indulgent and unorganized. Your purpose and prose must be
specifically directed to interests of your listeners or they will mentally shut
you down. Even if you hit upon a topic of interest, you will lose them quickly
if they can't follow the logic of your ideas. Outline the structure of your
presentation in a way that people can follow easily. Research your audience to
make sure the topic is truly of interest. Promoting the benefits of beef at a
vegetarian conference will likely empty your venue no matter how strong your
passion for steak.
2. Tell Compelling
Stories
There
must be a reason you are presenting to these people. Most likely you want them
to take action of some kind. Maybe you want them to write you a check, get
involved in an activity, or to make something happen in their own lives. They
won't likely take action just because you tell them to do so. You need to
connect with them emotionally and inspire them to change behavior. Stories do more for emotional connection than any other
speech technique. The more personal and authentic, the more powerful the
response you'll receive. Learn how to construct stories that excite, motivate and compel people to action.
Most importantly, make sure your stories have humor and Aha!
moments to make them memorable.
3. Give an Entertaining
Performance
Not
every presenter has to be an actor or comedian, but no one wants to listen to
someone drone on in dull monotone. There are powerful dynamics in movement and
vocal inflections that will help your listeners feel your passion and energy.
Give them an awesome
experience. Take the time to create a script and memorize it so you
own the material. You don't have to know it word for word but you should be
able to clearly articulate the key points without your notes. Then you need to
rehearse... a lot. As painful as it might be, watch yourself on video and work
to remove Uhhs, Umms and physical tics so you appear polished
and comfortable. Find a friend with a performance background to coach you so your diction is
clear, you project emotion, and you connect with your eyes. Make your audience
knows they are worth your effort.
4. Use Media Only to
Enhance
PowerPoint,
visuals and video are powerful presentation tools when used
correctly. But they can be disastrous distractions when misused. They should
never replace you as the provider of expertise. Don't ever let your audience
feel they would have been better off if you had just emailed them the deck.
Keep your PowerPoint to a few words and never read from the screen in the
presentation. Ask yourself if a slide or video is truly necessary before adding
anything. Visuals are good for making an emotional connection only if they are
relevant and required, otherwise best to just leave the projector off and focus
more on your storytelling and performance skills.
5. Create a Worthy
Leave-Behind
So
you just delivered the best presentation ever. Now your audience heads off to
the next speaker, to lunch or back to their desks. People are busy and no
matter how much you impressed them they will turn their attentions elsewhere.
Give them something to remember you by. Professional speakers will give them a book or
at least a couple of chapters. It might be as simple as a small flyer or
premium item. Whatever it is, make sure it's relevant to your compelling story
and reminds them of the action they should take. Be clever and appropriate so
people will appreciate your thoughtfulness as well as your ideas.
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